60 is the new 50-old age has a new definition In a snap poll of our office, we concur with a recent report produced by the Trajectory Partnership on the actual age we feel ‘old age’begins. A survey of 2000 Brits concludes that 68 is when we leave ‘middle age’ In the Mirror article they cite the American psychologist Walter B Pitkin famously coined the phrase “Life Begins at 40”, arguing the machine age had liberated workers from back-breaking labour....Read more

The UK’s over 50s have a ‘fit and healthy’ price tag of £130 million2 per month 13.2 million over 50s (58%) are more conscious than ever about their health and fitness, and 8.9 million exercise more now than when they were younger.Walking and swimming are the top pursuits in the pursuit of physical prime The UK’s over 50s are enjoying ‘getting physical’, according to original insight from insurance provider RIAS. Just over half (54%) of today’s over 50s exercise at...Read more